Beauty Rebel

With the rise of conscious consumerism, people around the world have started to embrace mindfulness in all aspects of life, including what they buy. And the beauty industry is no exception.  Slow beauty has come as a welcome change to the industry (you can see our thoughts on that here), and according to trend consultancy WGSN, beauty routines and products in the post-pandemic era are being reshaped by a demand for products and businesses practices that prioritise consumer wellness and actively improve the world. In other words, there is now a demand for purpose driven business.  You may already know...

Imagine this. Your friend has almost won you over to try out an essential oil she adores, but when you go to actually hunt it down, things get complicated. The claims on the bottle, like ‘100% Pure’, ‘100%’ Natural’, ‘All-natural’, ‘Pure & Natural’, all sound like variations of the exact same thing - but with different price tags, leaving you totally confused. Is $15 Lavender oil the same as the one in the $29 bottle? Is it all spin, or is there actually a difference? Reaping the full powers of nature Let’s first define essential oils. In a nutshell, essential...

This month, MV is proud to be the Official Beauty Partner of the International Woolmark Prize, a talent incubation program which celebrates fashion talents from across the globe who showcase the beauty and versatility of natural fibres. The International Woolmark Prize has established itself as one of the most sustainable and forward-thinking fashion award and business development programs in the industry. As fellow advocates of sustainability (you can read more about our environmental initiatives here), this partnership inspired us to write about a movement that is close to our hearts – slow beauty. Around the world, people are re-thinking the way...

"Aha moments", continual experimentation, and harnessing Mother Nature's magic. These have long been central to the development of superb skincare. 6000 years ago, Egyptians sourced local clay and oil from olives to nurture their skin and protect it against insects and the elements. In Ancient China, herbs and sesame seeds were topically used and eaten medicinally to maintain skin health and the First Nations people of the southern U.S knew the power of Jojoba oil long before Western practitioners recognised it.  In the past decade, however, a subtle yet worrying shift has occurred in our industry. Beauty brands are multiplying...